Showing posts with label Brand. Show all posts
Showing posts with label Brand. Show all posts
Thursday, February 17, 2011
Wednesday, February 9, 2011
The Cool Hunter is very cooooll
Look at these Branded Art Installations showing how brands and art can be combined to great artistic effect. Art and commerce can make beautiful music together...
Wednesday, October 13, 2010
Objectives and Strategy
1) Creating your objectives: -
What is it that you really want to achieve? This should tell you to do only one single action! Focus. Small actions over time are what create big results. Each objective should be quantified or easily measured. This way you can see how close you are to achieving your goal or if you have already succeeded! This is not the why or who at this point; remember to keep it simple. The objective should be challenging yet attainable and be sure to set a timeline for it. This is very important! Also make certain that your objectives align with your personal brand Lastly, the objective should be result oriented. Results oriented objectives are stronger than an activity related/measured objective. For example, "I will increase my sales this quarter by 15%" is results oriented where "I will make 5 more sales calls per week" is activity oriented. The first will prove to be more effective than the later.
2) Understand your "why" behind your objectives: -
What are my ultimate reasons for creating this objective? This question will help you focus on your motives. The stronger your motives behind your "why", the greater the chances for creating and implementing your strategy. So find your ultimate why, and create a strong list of objectives. You will then be able to develop this personal strategy that is focused on your purpose, vision, resources, and network surrounding you.
What is it that you really want to achieve? This should tell you to do only one single action! Focus. Small actions over time are what create big results. Each objective should be quantified or easily measured. This way you can see how close you are to achieving your goal or if you have already succeeded! This is not the why or who at this point; remember to keep it simple. The objective should be challenging yet attainable and be sure to set a timeline for it. This is very important! Also make certain that your objectives align with your personal brand Lastly, the objective should be result oriented. Results oriented objectives are stronger than an activity related/measured objective. For example, "I will increase my sales this quarter by 15%" is results oriented where "I will make 5 more sales calls per week" is activity oriented. The first will prove to be more effective than the later.
2) Understand your "why" behind your objectives: -
What are my ultimate reasons for creating this objective? This question will help you focus on your motives. The stronger your motives behind your "why", the greater the chances for creating and implementing your strategy. So find your ultimate why, and create a strong list of objectives. You will then be able to develop this personal strategy that is focused on your purpose, vision, resources, and network surrounding you.
Personal Branding
Personal brands need to be four things: compelling to their market; authentic; consistent; and known.
1. Find out how you are actually perceived or what your reputation is. Ask a variety of people.
2. Spend time exploring what it is about you that is compelling to your target market.
3. Ask yourself if what you are offering is authentic. If not, it will breed only mistrust.
4. Make sure that your message or what you deliver is consistent. If it is erratic, it will undermine your efforts.
5. Create a personal brand statement outlining who you are, what you do, how you do it and why it is compelling . . . and use abridged versions of it consistently wherever appropriate.
6. Explore how you can make your personal brand known to your market or audience and then act on it.
1. Find out how you are actually perceived or what your reputation is. Ask a variety of people.
2. Spend time exploring what it is about you that is compelling to your target market.
3. Ask yourself if what you are offering is authentic. If not, it will breed only mistrust.
4. Make sure that your message or what you deliver is consistent. If it is erratic, it will undermine your efforts.
5. Create a personal brand statement outlining who you are, what you do, how you do it and why it is compelling . . . and use abridged versions of it consistently wherever appropriate.
6. Explore how you can make your personal brand known to your market or audience and then act on it.
Tuesday, October 12, 2010
Brand and Logo error. GAP
Just found this story on the BBC news site about the Gap and their new 'Brand' logo that lasted exactly one week. A disaster that was changed after an online campaign.
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