Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts
Thursday, February 17, 2011
Wednesday, February 9, 2011
The Cool Hunter is very cooooll
Look at these Branded Art Installations showing how brands and art can be combined to great artistic effect. Art and commerce can make beautiful music together...
Tuesday, December 7, 2010
New links of interest
Hello
I've put some new links that may be of interest, particularly Design Observer and Culture Critic for insight in to the design world. Take a look.
Matthew
I've put some new links that may be of interest, particularly Design Observer and Culture Critic for insight in to the design world. Take a look.
Matthew
Wednesday, October 13, 2010
Objectives and Strategy
1) Creating your objectives: -
What is it that you really want to achieve? This should tell you to do only one single action! Focus. Small actions over time are what create big results. Each objective should be quantified or easily measured. This way you can see how close you are to achieving your goal or if you have already succeeded! This is not the why or who at this point; remember to keep it simple. The objective should be challenging yet attainable and be sure to set a timeline for it. This is very important! Also make certain that your objectives align with your personal brand Lastly, the objective should be result oriented. Results oriented objectives are stronger than an activity related/measured objective. For example, "I will increase my sales this quarter by 15%" is results oriented where "I will make 5 more sales calls per week" is activity oriented. The first will prove to be more effective than the later.
2) Understand your "why" behind your objectives: -
What are my ultimate reasons for creating this objective? This question will help you focus on your motives. The stronger your motives behind your "why", the greater the chances for creating and implementing your strategy. So find your ultimate why, and create a strong list of objectives. You will then be able to develop this personal strategy that is focused on your purpose, vision, resources, and network surrounding you.
What is it that you really want to achieve? This should tell you to do only one single action! Focus. Small actions over time are what create big results. Each objective should be quantified or easily measured. This way you can see how close you are to achieving your goal or if you have already succeeded! This is not the why or who at this point; remember to keep it simple. The objective should be challenging yet attainable and be sure to set a timeline for it. This is very important! Also make certain that your objectives align with your personal brand Lastly, the objective should be result oriented. Results oriented objectives are stronger than an activity related/measured objective. For example, "I will increase my sales this quarter by 15%" is results oriented where "I will make 5 more sales calls per week" is activity oriented. The first will prove to be more effective than the later.
2) Understand your "why" behind your objectives: -
What are my ultimate reasons for creating this objective? This question will help you focus on your motives. The stronger your motives behind your "why", the greater the chances for creating and implementing your strategy. So find your ultimate why, and create a strong list of objectives. You will then be able to develop this personal strategy that is focused on your purpose, vision, resources, and network surrounding you.
Tuesday, October 12, 2010
Brand and Logo error. GAP
Just found this story on the BBC news site about the Gap and their new 'Brand' logo that lasted exactly one week. A disaster that was changed after an online campaign.
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