Personal brands need to be four things: compelling to their market; authentic; consistent; and known.
1. Find out how you are actually perceived or what your reputation is. Ask a variety of people.
2. Spend time exploring what it is about you that is compelling to your target market.
3. Ask yourself if what you are offering is authentic. If not, it will breed only mistrust.
4. Make sure that your message or what you deliver is consistent. If it is erratic, it will undermine your efforts.
5. Create a personal brand statement outlining who you are, what you do, how you do it and why it is compelling . . . and use abridged versions of it consistently wherever appropriate.
6. Explore how you can make your personal brand known to your market or audience and then act on it.
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