After talking to some of you last week about your materials and processes ideas, I thought I should make it clear that the outcome doesn't have to be functional, it can be decorative or just be-as long as it covers all the requirements.
You might find 'How to get a head in sculpture' on BBC4 tonight (28th Oct)useful.
Thursday, October 28, 2010
Wednesday, October 20, 2010
Some new links. Taschen. Juxtapoz. Mark Ryden.
Hi
I've just added a few new links to the 'useful' links. Take a look at Juxtapz magazine which is full of street art, painting, graffiti and all sorts of great stuff. Mark Rydens paintings are sort of weird and I quite like them. Lastly take a look at the Taschen books store, they have some amazing [and some slightly rude] art, design and visual arts books for inspiration.
Matthew
C2C
Hello,
I'd like you to research the area of C2C. Can you explain what it is and how it could affect your design work? Take a look at Design for Life part 1, with Phillipe Starck.
I'd like you to research the area of C2C. Can you explain what it is and how it could affect your design work? Take a look at Design for Life part 1, with Phillipe Starck.
Friday, October 15, 2010
Kuntzel & Deygas
Hi to anyone reading this [hopefully you Foundation Degree students]
Take a look at the work of Kuntzel & Deygas a very fabulous multi-disciplinary pair of designers working in Paris. They did the title sequence for Catch me if you can [a Spielberg film] and produce very excellent work that show how you can work in what might seem very different fields from illustration, animation and product design, lovely stuff. Oh and they like dogs.
Matthew
Wednesday, October 13, 2010
Objectives and Strategy
1) Creating your objectives: -
What is it that you really want to achieve? This should tell you to do only one single action! Focus. Small actions over time are what create big results. Each objective should be quantified or easily measured. This way you can see how close you are to achieving your goal or if you have already succeeded! This is not the why or who at this point; remember to keep it simple. The objective should be challenging yet attainable and be sure to set a timeline for it. This is very important! Also make certain that your objectives align with your personal brand Lastly, the objective should be result oriented. Results oriented objectives are stronger than an activity related/measured objective. For example, "I will increase my sales this quarter by 15%" is results oriented where "I will make 5 more sales calls per week" is activity oriented. The first will prove to be more effective than the later.
2) Understand your "why" behind your objectives: -
What are my ultimate reasons for creating this objective? This question will help you focus on your motives. The stronger your motives behind your "why", the greater the chances for creating and implementing your strategy. So find your ultimate why, and create a strong list of objectives. You will then be able to develop this personal strategy that is focused on your purpose, vision, resources, and network surrounding you.
What is it that you really want to achieve? This should tell you to do only one single action! Focus. Small actions over time are what create big results. Each objective should be quantified or easily measured. This way you can see how close you are to achieving your goal or if you have already succeeded! This is not the why or who at this point; remember to keep it simple. The objective should be challenging yet attainable and be sure to set a timeline for it. This is very important! Also make certain that your objectives align with your personal brand Lastly, the objective should be result oriented. Results oriented objectives are stronger than an activity related/measured objective. For example, "I will increase my sales this quarter by 15%" is results oriented where "I will make 5 more sales calls per week" is activity oriented. The first will prove to be more effective than the later.
2) Understand your "why" behind your objectives: -
What are my ultimate reasons for creating this objective? This question will help you focus on your motives. The stronger your motives behind your "why", the greater the chances for creating and implementing your strategy. So find your ultimate why, and create a strong list of objectives. You will then be able to develop this personal strategy that is focused on your purpose, vision, resources, and network surrounding you.
Personal Branding
Personal brands need to be four things: compelling to their market; authentic; consistent; and known.
1. Find out how you are actually perceived or what your reputation is. Ask a variety of people.
2. Spend time exploring what it is about you that is compelling to your target market.
3. Ask yourself if what you are offering is authentic. If not, it will breed only mistrust.
4. Make sure that your message or what you deliver is consistent. If it is erratic, it will undermine your efforts.
5. Create a personal brand statement outlining who you are, what you do, how you do it and why it is compelling . . . and use abridged versions of it consistently wherever appropriate.
6. Explore how you can make your personal brand known to your market or audience and then act on it.
1. Find out how you are actually perceived or what your reputation is. Ask a variety of people.
2. Spend time exploring what it is about you that is compelling to your target market.
3. Ask yourself if what you are offering is authentic. If not, it will breed only mistrust.
4. Make sure that your message or what you deliver is consistent. If it is erratic, it will undermine your efforts.
5. Create a personal brand statement outlining who you are, what you do, how you do it and why it is compelling . . . and use abridged versions of it consistently wherever appropriate.
6. Explore how you can make your personal brand known to your market or audience and then act on it.
Tuesday, October 12, 2010
Brand and Logo error. GAP
Just found this story on the BBC news site about the Gap and their new 'Brand' logo that lasted exactly one week. A disaster that was changed after an online campaign.
Foundation Degree in Creative Arts at Southgate College London
Hello
This is the first post in the blog for the Foundation Degree in Creative Arts at Southgate College. I will be putting links to students own personal blogs and websites here and using this as a hub for exchanging information and ideas.
Matthew
This is the first post in the blog for the Foundation Degree in Creative Arts at Southgate College. I will be putting links to students own personal blogs and websites here and using this as a hub for exchanging information and ideas.
Matthew
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